Email Campaigns
Setting up your email campaigns
Brandkandy Support
Last Update há 8 meses
In this article you will discover how to create your email campaign, using pre-made templates to managing subscriber performance on Brandkandy. Create and publish your next email campaign in 3 simple steps.
Select campaign tab
Name your campaign
Regular campaigns: This involves sending the same message or content to your entire audience. This type of campaign is simple to set up and execute, but it may not be as effective at targeting specific segments of your audience or testing different approaches.
A/B Split campaigns: This involves creating two or more variations of your message or content and sending them to different segments of your audience. This allows you to test different strategies, messages, or designs to see which performs best.
Pro Tip: By analyzing the results of the A/B Split campaign, you can gain valuable insights into what resonates with your audience and optimize future campaigns for better results. While A/B Split campaigns require more planning and analysis, they can lead to more successful and targeted marketing efforts.
Select your template
When creating a campaign on Brandkandy, you can choose from various templates or create one from scratch to suit your needs. Select the option that best fits your requirements and start customizing your content.
Creating custom templates
- Drag and drop builder
- Text email
- Custom HTML template
You have the ability to create custom email templates using our drag and drop builder, text email option, and custom HTML templates. This allows you to design emails that perfectly fit your brand and messaging needs.
Select from numerous pre-built block designs and simply drag into position.
Styling your email template
Set your email background color to adjusting the width.
Whether you need to send an email to an entire list of subscribers or a segmented audience, simply select and go next.
Campaign settings
Add a subject line to ensure your subscribers open your email. Include your CRM properties to personalize the subject line too.
If you need to send a test email, to check out your design and all links go to the right place, go ahead and send yourself a test email.
Sending your email
Send your campaign right now or schedule it for a later date and time.
Email insights and analytics
Once your campaign has successfully been sent to your subscribers, you can now view the email performance. Simply click on the campaign you want to view:
To analyze your email campaign performance, this dashboard will help you view:
Email opens
Link clicks
Preview - so you can remember what the email contained
Who unsubscribed
and more
Individual subscriber performance
If you want to view how a specific subscriber is engaging with your email campaigns, you can head to the CRM/Contacts tab > select the subscriber > then select the marketing details tab - as highlighted below.
