A/B Split Testing

On Brandkandy, A/B split testing is a method of comparing two versions of a webpage or a funnel to determine which one performs better. In the context of funnels, A/B split testing involves creating two variations of the entire funnel or just individual funnel steps. 

The goal is to determine which variation performs better in terms of conversions, whether that's getting people to sign up for a newsletter or purchase a product.

A/B split testing is so powerful because it allows you to make data-driven decisions. Instead of guessing which version of your funnel is better, you can rely on the results of the test to guide your decision-making. 

By identifying which elements of your funnel are most effective, you can optimize your funnel to maximize conversions and revenue.

When it comes to strategies for A/B split testing funnels, there are several best practices to keep in mind:

1. Test one variable at a time: To accurately determine which element of your funnel is causing a change in performance, it's important to only test one variable at a time. This could be the copy, the design, the offer, or any other element of the funnel.

2. Test for statistical significance: When running A/B tests, it's important to ensure that the results are statistically significant. This means that the difference between the two versions of the funnel is large enough to be considered meaningful.

3. Test continuously: Your funnel is never truly "finished." Even after you've optimized it to the best of your ability, there's always room for improvement. By continuously testing new ideas and iterations, you can ensure that your funnel is always performing at its best.

4. Keep track of your results: Finally, it's important to keep track of your A/B test results over time. This will allow you to identify patterns and trends, and make informed decisions about how to optimize your funnel moving forward.

Overall, A/B split testing is a powerful tool for optimizing funnels and driving conversions. By following best practices and continuously testing new ideas, you can ensure that your funnel is always performing at its best.

To get started with creating your first A/B split test simply navigate to the funnel step you would like to test. Upon hovering over the grey bar it will display A/B TEST as shown below.

Once you have selected which step and clicked the A/B TEST a pop-up will display. From here you have 2 options:

• Duplicate Step

• New page

Duplicating the funnel step will automatically create an exact copy of the entire funnel step. You can edit to your requirements. Well will talk about that below.

Selecting the New Page option, basically means you can create a page from scratch using one of our pre-made page designs.

For this example, we will go ahead and select the duplicate step option.

As mentioned in the intro, where we covered the best practices.

Test one variable at a time: To accurately determine which element of your funnel is causing a change in performance, it's important to only test one variable at a time. This could be the copy, the design, the offer, or any other element of the funnel.

So before we dive in and start making changes to the split test funnel step, below you will see that a new pop-up appears once you select the A/B Test. 

Let's break this section down.

1. Split test bar

2. Winner select

The split test bar will display both steps A & B or simply put. Page one and Page two. Within the bar you will see a variety of numbers, these are your analytics that cover both how many people visited each side of the funnel step and also conversion %. This means how many people visited the funnel step and moved to the next.

The winner selection is a powerful feature of our funnels. The winner selection enables you to select one of two options:

• Automatically: This feature will automate your split testing and optimize the funnel for you!

• Manually: This option enables you to manually override the winning step.

When selecting the automatic winner option you can add a winner threshold number, this means that when the funnel step reaches a certain number of visitors, I want you to automatically select the winning side that has the most conversions. 

Top tip: When thinking of a number to put, think about how many people do i think would come to my funnel. If you have a tiny audience then set the number lower. But, if you have large visitor traffic then set it higher. A good number to start with, if you're just getting started out is 100. This will give you plenty of data and analytics to make data-driven decisions.

When selecting the Manual winner option you can select a winner by simply clicking the Select button, this means that when the funnel step reaches a certain visitor, I want to manually select the winning side based on the visitor or conversion rate. 

Note: When using either option, Automatic or Manual. Once you have either selected the winner or let the automation select it for you. The non-winning step will be deleted.

When it comes to editing your new split test funnel step as mentioned earlier it's important to test small changes so you can get better data-driven insights. 

Here are a few examples/ideas of elements you could split test in your funnel. The key is to focus on one variable at a time and ensure that your test results are statistically significant.

Below are two images, both with the same headline and call to action, the only difference is the actual layout design. Which one would make you click?

The great feature of our funnels is the actual flexibility they give you to help enhance your conversions, whether that be manually selecting the winning side or letting the funnel automation take over and optimize it for you.

You can split-test any step in your funnels, whether that be just a page to even split-testing your checkout pages and more.