Quizzes & Surveys

Lay the groundwork for your future promotions. Collect emails in an interactive way using quizzes, and use your segmented lists to create targeted campaigns.

In this article, you will discover how to create, manage, and use quizzes to help generate leads and sales for your business.

Firstly navigate to the elements section and select the quizzes widget:

Before we get into the mechanics of building a quiz, let's look at the various styling elements.

As with any of the element widgets, all the styling is the same in design. from selecting colors to fonts. 

Within the settings tab, the feature is almost the same as setting up a regular form. The only difference is that you can:

• Auto Advance

• Show progress bars and tabs

• Show back button
  
  

We will cover each in detail below:

The auto-advance option enables the user to advance to the next step within your quiz flow. For example: If you have multiple questions/options that are being displayed, if the user selects an option they will auto-advance to the next given step in your quiz flow.

The progress bars and tabs are optional. They display a visual element to the user to show the quiz progress and what step they are at. 

Quiz fields are the place where you add all of your quiz information, from questions to images and more. 

The quiz field settings icon as highlighted below enables you to edit the step headline and description, including styling font and color.

The next step is to start editing your quiz questions, simply select the edit fields tab.

Quizzes are made up of Steps and within those steps are fields. You are not limited to the amount of steps you want to create for your quiz!

The image above is displaying the actual quiz field editor. As mentioned this is where you can insert all your quiz information from text to images. Let's take a look at how to edit the quiz questions first: Select the setting button as shown below, and a new pop-up window will display.

Most of the settings options are for styling and display, which really depends on how you want that part of your quiz to appear to the user. The main settings to focus on are:

• Can select multiple options

• Map to CRM property

• Required field
  
  

The select multiple options tab is self-explanatory: Meaning if you have more than one question/option you want the user to select, then this is classed as a multiple option.

Map to CRM Property: This is an optional, but important step if you want to save the information collected from the user and use it later on in your marketing strategy. For example, you can save an answer and send it via email or even display it on the next page. So it's perfect for website personalization! 

If the property does not exist, you can simply create one specifically for that quiz question.

Required field is an option that is required to be selected before the user can progress within the quiz.

Within your quiz step, you can create multiple questions per step and each question has a value-based answer, which will we cover shortly. Let's take a look at the quiz question settings first.

Next to each question, there is a 'settings icon' as shown below.

When selected a new window will appear. Within this window, there are a few options:

• Add an image

• Show additional information

• Skip to another step

• Add a tag
  
  

Adding an image, some users when creating their quizzes only display images. For example, let's say you have a branding quiz... You could display four images and ask what design they like best. So it's entirely up to your quiz design whether you use images or not.

Note: you can also have a combination of images and text as well.

Pro Tip - If using images be sure to make them all the same size. As this helps keep the visual display of your quiz more attractive, rather than misshaped images. Although the options also allow you to have the images displayed in a square or circular design.

The additional info will display in an info-styled icon and once selected it will display your additional info as shown below.

Simply select where you want the user to go, once the question/option has been selected.

Note: each question can have its own tag allocated if required.

Quizzes are designed to help you generate leads and drive users to things like recommend products and more.

The scoring element within the quiz will help you give the right outcome to the user.

Each question can have it's own score allocated. But do note; not all questions require a score and can be left at 0 'zero' if required.

As shown in the image above, each quiz question/option can have its own score. How does the scoring work?

So each quiz you create will have its very own outcome. The outcome is based on a score. So for example:

We have a quiz that asks a series of questions about branding. At the end of the quiz, the score values will be added together to show a result based on their answers.

Let's say the total score = 10, the score of 10 takes them to a downloadable guidebook to help with branding.

They score 20, meaning they understand branding a little more so, but need more one-to-one assistance. We can then send them to register for a free course.

They score 30, meaning they have a huge understanding of branding but want to take it to another level. We can now direct them to a paid service that will help them more so. 

So once you have your scoring strategy mapped out, now is the time to manage where you want to take them once the quiz is complete.

We have already discussed how the scoring works, so now you can insert your scoring in the score management tab.

As you can see - simply add your score result then select whether you want to send a quick thank you message containing their result, or direct them to a specific page, funnel step, or even a checkout with a product that is recommended to them based on their quiz answers. 

Note: Quizzes can also be used in pop ups to if required 

So as you can see, the quizzes are a powerful and popular feature on Brandkandy that enables users to generate leads and make sales by using interactive quizzes, instead of the normal forms we fill out daily.